Best Product Research Method for Dropshipping in 2019
To make progress in dropshipping, you need three things: popular, profitable items to sell – the capacity to advertise them – and the abilities to succeed.
You as of now have the attitude to win. In any case, as Shopify dropshipping patterns develop at a quick pace, it winds up essential to incorporate the best item inquire about techniques to put distinctly in productive specialties.
This guide will cover one of the most essential strides in structure a beneficial dropshipping business: choosing gainful items.
Be that as it may, before that, we will dive into the essentials of dropshipping business.
What is Dropshipping?
Dropshipping is an innovative business model that lets you create, market, and sell a vivid collection of products without having the burden of storage, inventory, or staff costs. When a store owner receives an order from customers, they will simply contact the supplier. The supplier will then ship the ordered products directly to the customer. It is a fantastic business model for new entrepreneurs as it is easy to set up, and does not require huge up-front investment.
Shopify is a powerful tool that helps automate every step of dropshipping business, making it the easiest, quickest, and affordable way to launch a profitable e-commerce business. Oberlo is a popular dropshipping app that helps you easily find and integrate high-demand products from different suppliers into your store so you can begin selling right away.
Why Should I Start Dropshipping on Shopify?
Dropshipping is an imaginative plan of action that allows you to make, market, and sell a striking accumulation of items without having the weight of capacity, stock, or staff costs. At the point when a storekeeper gets a request from clients, they will just contact the provider. The provider will at that point send the arranged items straightforwardly to the client. It is an incredible plan of action for new business visionaries as it is anything but difficult to set up, and does not require enormous in advance speculation.
Shopify is an amazing platform that mechanizes each progression of dropshipping business, making it the most effortless, speediest, and moderate approach to dispatch a gainful web based business. Oberlo is a prominent dropshipping application that causes you effectively find and incorporate intense interest items from various providers into your store so you can start selling immediately.
Why Business Owners Fail to Select a Winning Product on Shopify
A common mistake that many drop shippers make, especially the newcomers, is to pursue the top rated items. On the off chance that an item is as of now selling great, it bodes well to have it in your dropshipping store.
In any case, the dropshipping business is probably going to turn out to be exceptionally focused in 2019 and past attributable to its rewarding business openings. So in the event that you test just the top-selling items, at that point your group of spectators base is comprehensive. This is on the grounds that you are trying an item that is as of now been shown to a specific crowd. In such a case, clients are more averse to purchase since they as of now have involvement with the item.
You can begin with the blockbusters on Shopify to accomplish a high deals volume in the underlying stages, and yet monitor specialty, gainful items also.
How Profitable is Dropshipping?
In spite of all fantasies common in the market saying "Dropshipping business is dead," the industry is blasting as of late. Investigate the underneath Google Trends chart that features how enthusiasm for dropshipping has expanded after some time and will keep on developing in 2019.
As indicated by an examination, around 23% of online deals in 2017 were satisfied through dropshipping, adding up to $85.1 billion. Truth be told, dropshipping is the favored request satisfaction strategy for just about 22-33% of Internet retailers. Furthermore, with the online business industry developing at a pace of about 17% every year, it is normal that the utilization of dropshipping as a satisfaction model will likewise increment nearby.
The numbers are promising and plainly, show that dropshipping business is ready to develop in 2019.
Best Research Methods to Find Winning Products from Shopify Dropshipping
The entry barrier to the dropshipping business is nearly low. This shows it is a packed space and the challenge is merciless. It has turned out to be urgent for the merchants to locate an aggressive edge to remain above and create higher incomes. They should be progressively imaginative, while their item explore techniques for Shopify dropshipping ought to be inside and out to help find beneficial specialties.
One of the key topics of dialog in dropshipping is finding the correct items to sell. Be that as it may, numerous merchants tragically consider the "most sold" things as the "best" things to sell. Be that as it may, there is a barely recognizable difference of qualification between the "top selling things" and the "best things to sell." Keeping this as a main priority, we have illustrated the best item inquire about strategies to enable you to run a beneficial dropshipping model in 2019.
Before you put various items to test for increased profitability, it is urgent to decide the specialties to consider. Concentrate on conceptualizing in any event 50 great specialties. An extraordinary method to do this is to take item thoughts from Amazon – Amazon As Seen on TV, Amazon New Releases, and Amazon Movers and Shakers. Get item thoughts and quest for comparable things on Shopify.
For new thoughts, you can consider things that you have as of late bought on the web or look for proposals from family and companions. Here are a few inquiries that will enable you to conceptualize a rundown of winning items:
Consider your family and companions, and what they like most in their homes
- What are the side interests of your relatives and companions?
- What are the five items that you obtained online last time?
- What is the most recent well known rage of individuals around you?
Scribble down whatever comes in your brain and screen them through these five parameters:
- Faithfulness: Do not pick an item that a national brand rules.
- Rivalry: Scroll through other well known dropshipping stores and check which items have turned out to be over-immersed. Be careful from selling those things.
- Weight: Select items that are costly and has low shopping weight simultaneously.
- Evaluating: Higher the cost of the things, the more prominent your net revenue!
- Returns: Keep away from choosing items having shifted style and measuring decisions. They will have an exceptional yield rate, expanding bothers for your dropshipping model.
Search for Niche Categories and Markets
The biggest classifications and markets in the dropshipping business are overwhelmed by the main players. In the event that you are a beginner or need to accomplish something exceptional, begin by catching a specialty advertise and develop from that point.
Assume you are wanting to sell travel equips through your dropshipping store. In the event that you are focusing on any individual who searches for movement apparatuses and your promoting message goes like "The best travel gears for all," at that point it is most far-fetched for clients to pick your unknown image over first class marks in the market.
Be that as it may, in the event that you center around a specialty classification "the best travel gears for experience devotees" and endeavor to concentrate on taking into account the necessities of experience searchers, you stand a decent opportunity to assemble a "brand" among all. As your dropshipping scales up, you can grow further to offer "best waterproof travel gears", "best sports gears", and so on.
Select Products Priced Around $100 – $300
Sellers often argue on this because the higher the price of the item you sell, the greater will be your profit margin. So why choose products in this specific price category?
Initially, it is a wise decision to select products priced around $100-300 because customers feel confident investing this much amount without meeting or knowing the seller well. However, when the price tag is higher, it may prevent them from buying or they would prefer purchasing from a reputable e-commerce store than from someone anonymous.
High ticket items tend to deter instinctive buying approach of the shoppers and they will want to have more information or speak to the seller before purchasing. It is not impossible to sell expensive products via dropshipping, but prefer choosing low-priced items when you start new. Once you build good credibility and start selling more, you can add costly items to your store.
4. Use Oberlo
Oberlo is the most popular app that makes it simple, quick, and effective to find products to sell on Shopify. It helps you find products from suppliers all over the world and add them directly into your Shopify dropshipping store so that you can begin selling right away. In fact, it is the best product research method for Shopify dropshipping.
So, how to use Oberlo app to find products for your dropshipping store?
Let’s see step by step.
i) Install Oberlo App
To use Oberlo app, visit Shopify and click the option Get Started to sign up. Once you create a Shopify store, visit the Shopify App Store. Type Oberlo in the search bar or scroll down to find the app. When the page appears, click Get.
Another way is to visit your Shopify homepage, and on the left panel, you will see the option Apps. Click on it and perhaps the first on it will be Oberlo.
Oberlo will ask for permission to manage your products, orders, and other data. Click the option Install App to give Oberlo access to all functions.
ii) Connect Oberlo to Your Shopify Store
To connect Oberlo to your Shopify store, visit the Oberlo website. Click the option Add Oberlo to Shopify to sign up for your Oberlo account. Next, in the Oberlo dashboard, click Connect a store. Log in your Shopify store’s information.
iii) Search Products Using Oberlo
Products are the most crucial aspect of your Shopify dropshipping business. The type of product you choose to sell can affect how you operate your store, how to market your store, and who you market it to. Here’s how you can search for products on Oberlo.
- Open your Oberlo dashboard and visit the Search Products page
- Type the product into the search field or click any of the product categories displayed on the page. Filter down to the products that you are interested in.
- For every product that you wish to add, click the option Add to Import List under the product image.
Once you add all the products you want, import them to your Shopify store.
To help you select products, Oberlo provides the following information:
Star Ratings and Review Counts:
When you will search for products on Oberlo app, you will see a star rating (as shown in the image above) for every listing. The rating ranges from 0 – 5 stars. Oberlo also provides review count, which is the number of reviews the product has received.
This data will help you to evaluate how reliable or genuine the star rating is. For instance, if you see a product having 5 stars against 100 reviews, you can consider it to be high quality. This does not mean that products having fewer reviews are less reliable – they could be new to Oberlo.
Product star rating and review counts help determine how well it resonates with your target market – something you might consider to add to your dropshipping store.
Determining the competitiveness of a product is crucial to select the right ones for your store. To be transparent with every seller, Oberlo adds imports data to the product listings. Whenever you search a particular product on Oberlo app, you can see the number of entrepreneurs who are selling it on the platform. For example, if an item shows 100 imports, it would mean that 100 unique Oberlo stores have imported that item.
Here, it is important to know that if a product is already listed with AliExpress supplier, the imports data will reflect the orders from AliExpress users as well.
The objective of any dropshipping business is to make sales. That is why Oberlo’s order count data can prove handy in product research. The statistic highlights the exact number of orders that each product has received. This will help you evaluate how competitive the product is, and how successful it will be with your target audience.
When you will click on a product, you will find two different sets of order count data – the order count from the past 30 days and the count from the past 6 months.
This periodic data will help you better understand the performance of the product so that you can make effective decisions during the product research process.
To select a great product, it is vital to gauge whether other sellers have achieved success with the item in the past. Oberlo’s pageview statistics show how many times a product has been viewed on Shopify stores. This indicates how successful other Oberlo entrepreneurs have been with the product, and what chances you stand.
Oberlo Verified Suppliers:
Finding exceptional and reliable suppliers is the key to a successful dropshipping business on Shopify. Oberlo minimizes the hassle of finding credible suppliers with the aid of Oberlo Verified Suppliers tag.
If you find a product listing with the badge as shown in the image above, you can be assured that the supplier is verified by Oberlo, and has been offering excellent-quality service. The badge indicates that the supplier has processed 1000+ orders successfully through Oberlo, and ships 95%+ of their orders on time.
All these data points are crucial to make informed decisions pertaining to finding a winning product. The statistics are free to use for Oberlo users and can help you learn a lot about a product.
Order Product Samples from Suppliers
One of the biggest mistakes that Shopify dropshipping entrepreneurs make is blindly selling the products without testing them first. As a result, customers complain and the business can be in the stake.
An important product research method is testing the items yourself by ordering samples from the suppliers. You should order at least one sample for each product you plan to sell before listing it on your dropshipping store.
Yes; the advantage of dropshipping is you do not need to carry inventory. So, why would you order samples, right?
It is because positive reviews, order volume, and extensive research cannot protect your business from getting affected when you sell a poor-quality product or deliver late. By ordering product samples, your business stands a higher chance of success. You would know how long it takes for the product to arrive, how does it look like, or what are solutions to meet potential customer complaints.
This is also a good way to minimize your refund rate. So, the money you make from dropshipping will not get returned to the customer again.
Find Trending Products
Items which are recently trending are fantastic options to start with your dropshipping business. Going with the most trending products is an easy way to choose items for Shopify dropshipping because these have not hit the commercial masses yet, the competition is still low, and you can take the benefit of low marketing fees.
If you are keen on finding products that are trending, or the items that are likely to be popular in the future, refer the following resources:
Check out these resources and identify suitable trending products for your store. It is also vital to determine how you will market these products to your potential target audience.
Wondering which top-trending products to add to your dropshipping store in 2019? Volusionhas put together the hottest trends across a variety of industries. Refer to the infographic below:
Research Winning Products on Social Shopping Sites
Another great product research method for Shopify dropshipping is scouting through popular social shopping sites. These are e-commerce-enabled platforms where various shopping experiences are shared with a broad social network of people. Sharing can be in the form of likes, comments, recommendations, or sharing product information with others. The main idea of the sellers is to use influence and recommendations of others to increase sales.
Popular social shopping sites are Wanelo, Pinterest, and Etsy. You can search these sites to discover the items that people are craving for, and consider adding those to your drop ship store.
- Join Online Communities
There are numerous online forums and communities you can join to start your Shopify dropshipping product research. Facebook is a popular online platform that has tones of open and close communities where you can gather valuable information about what people want, which products are trending, what are the best sellers, the problem areas, etc. If problems are discussed in the forums, you can search for a product(s) that you can sell to address the issue.
If you want to sell niche products, you can get ideas from various niche groups available online.
In addition to the above ideas, you can also use various Shopify apps that help add new products to your store and market them in an effective manner. Specialty drop shipper apps like Spocket and Modalyst can connect you with hundreds of Europe, Canada, and U.S.-made products that you can consider to drop ship. You can also use aggregate drop shipping networks such as Inventory Source to add an entire vendor line or name-brand products to your store.